Nielsen, Innovid collaboration
August 6, 2024
Nielsen, the specialist in audience measurement, data and analytics, and Innovid, an independent advertising platform for the delivery, personalisation and measurement of converged TV, have announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovid’s ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid aim to provide a seamless workflow, ultimately driving greater usability and coverage for ad measurement across platforms.
Nielsen, through Nielsen ONE, is providing the industry with a deduplicated view of ads and programmes across linear, streaming, and digital. The companies are teaming up to evaluate a zero-touch workflow that would let the industry, including advertisers and agencies, benefit from Nielsen ONE reporting seamlessly. The simplified workflow would increase data quality, reduce operational workload, and allow Nielsen ONE customers to leverage Innovid’s full coverage of the streaming universe.
Nielsen and Innovid will be testing the technical integration in the coming months.
Karthik Rao, CEO at Nielsen, commented: “We’re excited to collaborate with Innovid to explore how combining our unique capabilities can make a greater positive impact on the future of audience measurement. Nielsen’s work to capture all the ways that people engage with content and ads is essential so that advertisers, creators and the industry know what’s being watched and we continue to innovate on top of our leading measurement approach to better serve the changing industry.”
Zvika Netter, CEO & Co-Founder at Innovid, added: “Nielsen’s robust industry footprint and methodology continue to make it the go-to standard for media trading and measurement. By joining forces and combining our technology, data, and scale, we will help build a better, more transparent, and accessible TV ecosystem for every advertiser. “