FreeWheel partners with White Bullet
August 14, 2024
Cyber safety company White Bullet has announced a partnership with FreeWheel, the technology platform for the TV advertising industry, to advance a clean and efficient advertising ecosystem.
With this agreement, White Bullet will enable FreeWheel to provide media buyers with additional risk protection, brand safety, and full transparency on ad placement and digital supply chains.
“Brand safety is a key tenet for our business, and in today’s shifting media landscape, we are constantly evaluating tools and industry solutions to maintain a premium video ad experience that is safe, secure and protected across all platforms,” said Matt Clark, Vice President, Partnerships at FreeWheel. “White Bullet’s data and forward-facing approach paired with its varied regional expertise provides the ability to tap into expertise at scale across billions of ad requests globally to ensure a safe and trusted marketplace for all sides of the digital video business.”
“As we see more and more the need for online awareness and responsibility, partnering with companies like FreeWheel, which truly believe in advertising safety, is the right way to protect brands and foster innovation by supporting legitimate safe content creators,” said Peter Szyszko, Founder and CEO at White Bullet. “Regulations and needs are evolving, and our expert data and technology is recognised as cutting-edge and necessary.”