iSpot granted national TV currency certification by US
August 14, 2024
TV ad measurement company iSpot has received industry certification from the US Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry.
In addition to receiving certification for overall transactability, iSpot’s latest measurement methodology, iSpot Data Connect, has been deemed ready for scalable transactions in all currency classifications that were evaluated by the JIC. This includes Total Households and Audiences across both Average Commercial Minute, Exact Spot Ad measurement and Personified Demos.
To date, iSpot says it is the only measurement provider to receive a nod from the JIC as reaching the baseline requirements needed to be able to be used for transactions across all three classifications – demonstrating through the evaluation that iSpot data is stable enough for forecasting, planning, estimating and posting purposes.
The JIC’s Measurement Subcommittee awarded iSpot this industry certification following nearly 300 data tests of its data. The certification is valid for two years.
“The JIC and its members have established an important place in today’s media ecosystem for not only understanding and evaluating with efficacy, efficiency and rigor the value and accuracy of measurement methodologies and data today, but are setting a great example of how the industry should be thinking about the measurement quality of tomorrow,” said Sean Muller, CEO, iSpot.TV. “We’re thrilled and honored to receive this certification and look forward to continuing to set an example for the entire industry of what measurement could be like when it’s done right.”