MovieScent brings sense of smell to home entertainment
August 20, 2024
By Nik Roseveare
Elevated Perceptions, a specialist in the realm of immersive gaming and entertainment experiences, has unveiled MovieScent, an AI-powered device that releases real-time scents based on events and environments within movies, TV shows, televised sporting events and streams.
For example, users watching a romantic beach scene can now ‘smell’ the ocean and ‘taste’ the salt in the air, leading to a deeper connection to content. The product launches in September.
MovieScent comes pre-bundled with six individual scent bottles, each able to release over 4,000 times. These scents include: Ocean, Fresh Cut Grass, Restaurant, Forest and Storm. The product also comes with Clean Air, a scent that is released manually by the user to neutralise previously released scents to bring the ‘environment’ back to its natural state. MovieScent can be customised by each user to include the many other scents already available from Elevated Perceptions.
Compatible with all movies and video games, as well as a wide range of devices including TVs, PCs, mobile phones, tablets, gaming systems and virtual reality headsets, MovieScent can be used anywhere someone is watching content. The process begins with its adaptor that captures audio in real-time through HDMI, 3.5mm audio jack, or Optical audio cable connections. Audio is then processed by proprietary AI technology, which identifies key cues and events within the content. The AI-identified scent is then released from the scent atomiser, creating an instantaneous and synchronised sensory experience.
Additional scents available in the near future include: Fire, Jungle, Zombie, New Car and Blood. Forty additional scents will launch over the next few months to further immerse viewers.
“Watching TV and movies no longer has to be a passive experience as MovieScent can bring you closer to the content than ever before,” said Dean Finnegan, CEO at Elevated Perceptions. “By integrating the sense of smell into TV, sports and movies, MovieScent, or ‘Smell O Vision’ as we like to call it, offers an unparalleled experience that goes beyond sight and sound.”