Virgin Media O2 launches Walrus Whizzer campaign
August 23, 2024

Virgin Media O2 has launched the third chapter of its To ‘Better and Beyond’ campaign – Walrus Whizzer – an integrated campaign from VCCP which seeks to highlight the freedom that better broadband brings.
Set to the soundtrack of Billy Ocean’s Suddenly, the 60” hero campaign film emulates the feeling experienced when using Virgin Media broadband and spotlights the provider’s recent ‘Best Broadband Experience’ award win by GWS.
The humorous film follows on from award-winning campaigns ‘Highland Rider’ and ‘Goat Glider’, this time featuring a walrus climbing out of icy waters in a fishing harbour and hopping onto a speedboat. It hits the controls and cruises off into the distance with confused locals and a group of envious walruses looking on as it speeds away. The walrus lets out a roar of happiness as it skims across the waves.
VCCP and its global content creation studio Girl&Bear worked with award winning Swedish artist and director Andreas Nilsson and film production company Biscuit Filmworks to bring the film to life, shooting in Nilsson’s home country.
Simon Valcarcel, Marketing Director at Virgin Media O2, said: “This latest campaign celebrates the feeling Virgin Media broadband delivers to our customers every day. Smooth, fast and reliable. Being recognised by GWS as providing the ‘Best Broadband Experience’ only confirms what our customers already know – they are truly unstoppable with us.”
David Masterman, Deputy Executive Creative Director at VCCP, added: “With our Highland Cow and our Goat we brought to life just how unstoppable Virgin Media is. We’ve been on land and in the air. It was time to take to the high seas. And Walruses have personality.”
The campaign runs from now until October 27th across Cinema, TV and VOD, Online, D/OOH, Social and Radio. Media planning and buying was managed by MG OMD.