Backdrops, Roku’s newest feature first announced in April, aims to transform TVs into a canvas, with paintings and photography from an evolving library of thousands of curated works.

In the coming weeks, Backdrops will begin rolling out to Roku TV models with a catalogue that includes famous classics, wide-ranging museum collections, abstract designs, and more. Viewers can also cycle in photos from their personal collection, to display on the largest screen in their home.

“Our TVs are more than a device for streaming shows and movies—they can now elevate the aesthetic of any room, with the ease of one click,” said Brian Pinkerton, SVP of Advanced Development at Roku. “Now, our customers can turn any TV screen into a conversation piece, and even better, it’s free.”

With Backdrops, users can:

·      Creating a gallery of favourite art and photography

·      Set the amount of time each image is displayed or changing the image brightness to match the mood

·      Use their voice to turn Backdrops on or off with ease

·      Choosing a pre-generated gallery

·      Learning more about the artwork, including artist name, year it was created, and a brief description

 Roku TV users can start through Settings or via the Backdrops app, which will automatically show up on the app grid once the feature is available. When Backdrops is enabled, users can click the power button or start Backdrops manually to show their desired artworks, instead of seeing a black screen while the TV is off.

Backdrops will roll out over the next few weeks starting with Roku-branded TVs and third-party Roku TV models. Roku streaming players and streambars will receive Backdrops later in the autumn.

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