Study: Comedy titles top LGBTQ+ viewership in Q2
September 5, 2024
Revry, the LGBTQ+ streaming media network, has released its Q2 viewership findings, analysing more than 10 million viewers preferences across queer-centric content.
The Revry report, titled Q2 2024 Queer Entertainment Insights, presents a breakdown of the top most-watched genres, and sub-genres, and how advertisers can leverage those preferences to facilitate authentic and tactical engagements with the LGBTQ+ community.
Key takeaways from the report include:
Surge in Watch Hours: Revry experienced a 9 per cent increase in watch hours from Q1 to Q2 2024, underlining the rising demand for inclusive and authentic LGBTQ+ content. This growth was driven by strategic programming during Pride Month and partner promotions that resonated deeply with viewers.
Comedy Rises As Viewer Preferences: Comedy emerged as the most popular genre, commanding 38 per cent of total watch hours in Q2. Titles such as Absolutely Fabulous (pictured), Drop Dead Gorgeous and Who’s That Girl led the pack, showcasing the power of humour in connecting with LGBTQ+ audiences. The success of these comedies reflects the audience’s desire for relatable, satirical, and culturally significant content, notes Revry.
Strong Performance in Drama and Documentary: Drama and documentaries collectively accounted for 47 per cent of watch hours, emphasising the importance of authentic storytelling. Top drama titles like Flunk and The Exchange entertained viewers with their exploration of complex emotions and real-life issues. Meanwhile, documentaries such as Queens of Kings highlighted the emotional resonance and cultural significance of underrepresented narratives within the LGBTQ+ community.
Weekend and Evening Viewership Peaks: Revry’s data revealed distinct viewership patterns, with weekends and evenings showing the highest engagement. Weekend comedy marathons performed 16 per cent above average, while evening studio films like But I’m A Cheerleader and Stonewall achieved 17 per cent above average minutes watched.
“This new study underscores the immense value of leveraging culturally relevant humor and authentic storytelling in advertising to the LGBTQ+ community,” said Paul Kontonis, Chief Marketing Officer at Revry. “With Comedy taking the top genre spot from Drama this past quarter, this reflects a focus on joy and celebration within the queer community. ‘Pride & Joy’ was the rallying cry during Pride Month, and advertisers can capitalise on this by celebrating uplifting and inclusive content to build stronger, more authentic connections with our diverse viewership.”