Advanced Television

X launches beta TV app

September 5, 2024

Elon Musk’s X social media platform has rolled out a new TV app, in a move that suggests that Musk is ready to take on YouTube.

A tweet from the X Engineering account confirmed the news, stating: “The X TV app beta is now available on several app stores, with more platforms on the way”.

Paired with our upcoming Video Tab, this marks a massive leap forward in transforming X into a video-first platform and unlocking new opportunities for creators, advertisers, and our partners,” the tweet added.

The app – which allows users to upload video content and livestream, as well as watch partner content from the likes of WWE, NFL and IGN – can currently be downloaded on Android TVs, LG, Amazon Fire TV and Google TV.

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