Media Excel partners with Akamai
September 9, 2024
Media Excel, a specialist in encoding, transcoding, and packaging solutions, has announced a strategic collaboration with Akamai, the cloud company that powers and protects life online, aimed at delivering cuttivideo processing capabilities. Media Excel is a participant in the Akamai Qualified Compute Partner (QCP) Programme as an independent software vendor (ISV), bringing together its advanced technology with Akamai’s GPU-enabled cloud instances, enabling a new model for industry performance and cost-effectiveness.
Media Excel’s HERO encoders and transcoders are now optimized to achieve significantly increased density on Akamai’s state-of-the-art GPU instances. This allows Media Excel to deliver improved performance that enables content providers to process more video streams simultaneously without compromising quality. Furthermore, the GPU instances enable the low cost deployment of AI based encoding on HERO, which can significantly lower the price of bandwidth for customers.
“Akamai’s GPU-enabled cloud instances provide the perfect platform for our DIVA-enabled encoding technology,” said Narayanan Rajan, CEO at Media Excel. “By optimising the use of both CPU and GPU resources, we can push the boundaries of video processing, offering our customers superior results while minimizing their TCO.”
The partnership introduces new cost efficiencies to the market. Leveraging the extremely competitive pricing of Akamai’s GPU instances, Media Excel and Akamai are able to offer compelling per-channel pricing regardless of scale. This makes high-quality video processing accessible to a broader range of content owners and service providers.
“Running Media Excel’s high-density video processing solutions on Akamai helps give media companies the control over their workflows that they’re asking for,” said Dan Lawrence, vice president, cloud computing, Akamai. “Together, we’re helping to make high-performance video encoding, transcoding, more affordable at a global scale.”
As part of the collaboration, Media Excel and Akamai will continue to explore new innovations in video processing, giving customers access to the tools and technologies they need to deliver the best possible quality digital experiences.