KERV Interactive partners with VIZIO
September 10, 2024
KERV, a specialist in video analysis, performance and monetisation, has announced a strategic partnership with VIZIO to expand its interactive and shoppable connected TV (CTV) advertising capabilities. The partnership aims to create more engaging experiences for viewers, and help brands shorten the path to purchase while building brand awareness, intent and loyalty on CTV.
“We’re thrilled to partner and expand VIZIO’s capabilities, helping advertisers effortlessly create personalised, interactive campaigns at scale,” said Brad Quinn, SVP of Publisher Partnerships at KERV. “Together we are further enhancing VIZIO’s capabilities in interactive advertising, providing brands end-to-end solutions that engage audiences with innovative experiences that deliver performance and conversion. As we continue to innovate, our partnership will help unlock new commerce opportunities and data-driven insights across interactive ads, with an aim to raise the standard for engagement and effectiveness in the industry.”
KERV’s AI technology has ingested, analysed, and processed millions of hours of video content to date, correlating any object within that video to a brand’s desired marketing outcome across CTV, desktop, and mobile devices. Clients can utilise this metadata to power dynamic interactivity, shoppability, contextualisation and precise targeting opportunities across any screen.
“At our core, VIZIO’s business has always been based on providing the best possible experience for our customers at home, and delivering richer, more engaging ad experiences,” said Allison Clarke, Head of General Market National Advertising Sales at VIZIO Ads. “Our partnership with KERV allows us to take this even further by leveraging their advanced AI technology to create highly personalised and interactive campaigns. We now have a solution for advertisers at any stage of the funnel.”