Netgem accelerates FAST Lane
September 10, 2024
Netgem has announced the next phase of FAST Lane – its FAST aggregation service for operators. Building on the successful rollouts in the UK, Ireland, Gibraltar, and recent expansions into Switzerland and France, Netgem has signed new distribution agreements with Media and Technical partners, and is adding a complete Consent Management solution to optimise monetisation.
Netgem has recently expanded its network of FAST technical partners with WURL, SoFAST and OKAST, which increases further the breadth of channels already in place with Amagi, OTTera, and more such as GoSeeTV – offering a true one-stop-shop for Operators.
Cédric Monnier, co-founder and CEO of OKAST, commented: “We are delighted with our partnership with Netgem, which allows us to extend the distribution of our FAST channels to a wider audience thanks to their strong presence with operators, offering channels access to a wider and highly qualified audience with Netgem Operators customers.’
In parallel, Netgem has signed new distribution agreements, with now over 50 media companies including Banijay Rights, Narrative Entertainment, Mediawan, All3Media and BlueAntMedia.
As part of this expansion, Netgem has introduced a wide range of new channels, further enhancing its already diverse content offering: Mr. Bean, POP UP, Goal TV, Chrono TV, Billiard+, The Ring, Great! Mystery, Euronews, Trace channels, Tipping Point, Fear Factor, Pointless, and Imagine PlayWorld. In the French-speaking territories, strong single IP channels have been introduced recently such as Baywatch (Alerte à Malibu), Génération Sitcom, Les Filles d’à Côté (Mediawan), Passion Bollywood (Alshana), and NetRadio Vision, Chic TV (Netradio Broadcast) – in close collaboration with OKAST.
“At Narrative Entertainment UK, we’re particularly agile in the FAST space, having launched a new channel every month this summer including rolling single IP channel POP UP and GREAT! mystery, the home of whodunnit. Our six GREAT! and POP-branded FAST channels now have 1.5 million monthly active users – a proof point of our quality and audience appeal. We are proud that all our FAST channels are available on Netgem TV and excited to launch our brand-new FAST channel GREAT! real first and exclusively with them,” commented Jacob Ahlin, Digital Director at Narrative Entertainment
In addition, Netgem has also partnered with Didomi to deploy the CMP across all platforms, environments, and digital properties, allowing Operators to access granular control over their consent choices (TCF 2.2) in accordance with GDPR and relevant data privacy regulations.
“Consent is quickly becoming the cornerstone of modern digital strategies, both for regulatory and user experience reasons. At the same time, CTV is gearing up to become one of the year’s most significant topics. We’re excited to join forces with Netgem to help power their streaming operations and enable highly personalised, privacy-first experiences for their clients,” said Romain Gauthier, CEO and co-founder at Didomi.
“We are very pleased to announce the next stage of FAST Lane, our FAST channel managed service for Telecom Operators. This evolution significantly broadens the content range via new partnerships, and offers a simple way for Operators to differentiate in their markets, creating an opportunity to reduce their current Pay-TV content costs, and generating extra revenue with our Telco-grade FAST channel aggregation service now compliant with TCF 2.2,” added Sylvain Thevenot, Chief Commercial & Customer Officer at Netgem.