Sky Mobile launches in Ireland
September 10, 2024
Sky Mobile has officially launched in Ireland today and to mark its arrival, Sky Mobile has introduced a ‘Price for Life’ launch plan including Unlimited calls, texts and 5G data for €15 – meaning customers will pay €15 per month for life. In addition to this, Sky Mobile offers a 10GB plan starting from €10, for customers who don’t want an unlimited plan.
Launching with a selection of handsets from Samsung, Xiaomi and HMD – together with a range of sim-only plans – Sky Mobile said it is set to “shake up the Irish mobile market, with fairness, flexibility and transparency at its core”.
With Sky Mobile, customers will benefit from a range of features including:
- Fairer Contracts: If a customer takes a handset from Sky Mobile, their bills will be split between the handset and airtime costs – and once the handset is paid for, their bill will automatically reduce by the handset amount, meaning customers will never continue paying for a handset, after it has been paid for.
- Mix: The ability to change data plans whenever desired. If a customer wants to spend less in a certain month, they can change their plan to include less data and they will pay less. Customers can do this through the ‘My Sky’ app.
- Swap: Sky Mobile customers will be able to swap their handsets for the latest model a year before their phone contract ends, at no extra cost.
- Piggybank: Sky Mobile customers can expect more value from their mobile plan, like sharing data with family and friends, discounts on handsets, and rewards, including return European flights and cinema tickets.
Sky Ireland CEO, JD Buckley, commented: “The launch of Sky Mobile marks another key milestone for Sky in Ireland and we are excited to announce its arrival here today. Our launch plan for customers is Unlimited calls, texts and 5G data for €15 and that price is for life. Our Sky Mobile proposition has been built with our customers at its core – providing a service that is fair, flexible and transparent. We believe Irish mobile consumers deserve better than what is currently in the market, and we have launched Sky Mobile to fill that gap.”
Aideen Chambers, Director of Sky Mobile, added: “Transparency and fairness are at Sky Mobile’s core and splitting customer’s bills between their airtime plan and handset costs was hugely important to us in launching our mobile offering. Our research has told us that when customers come to the end of their contract with some of the other operators in the Irish market, they continue to pay more than necessary, because they are still being charged for a handset that they have already paid for. In fact, our research tells us that over 300,000 customers in the market are significantly overpaying on their mobile bill. With Sky Mobile, this won’t happen. Once your handset has been paid for, your bill will automatically reduce, and you will only pay for your airtime. Everything within the Sky Mobile offering is designed with a customer-first approach. We all use our handsets differently and Sky Mobile has the flexibility to meet everyone’s needs.”
Sky Mobile is launching in Ireland following a long-term wholesale partnership agreement between Sky and Vodafone. Leveraging the Vodafone Mobile Network and connecting it to Sky Ireland’s next generation Mobile Core Network, Sky Mobile will provide over 99 per cent 4G coverage and 5G coverage across the country along with 4G Calling, all of which are included as standard in Sky Mobile’s plan.