UAE Pro League renews partnership with Story10
September 10, 2024
The UAE Pro League, the top division of professional football in the United Arab Emirates, has renewed its partnership with Story10, the sports video production and distribution agency, to increase international exposure and drive awareness of the much anticipated 2024-25 ADNOC Pro League season.
Having partnered with Story10 for the past two seasons, the UAE Pro League’s content has been used over 3,900 times by media outlets worldwide, equating to $7 million of media value. The renewed partnership will see Story10 continue distributing and promoting the league’s highlights throughout the 2024/25 season to their engaged global distribution network of 8,500 digital and social channels and 700 broadcasters, bringing fans worldwide even closer to the action.
Additionally, Story10 will produce and distribute exclusive news features, including interviews, to further promote the league and off-pitch activities.
Story10 will also promote the UAE Pro League brand in key markets across all platforms, including sport-dedicated social channels and websites, to drive awareness and engagement with new audiences globally. All video distribution will be underpinned by detailed usage and data insights, enabling the league to tailor its content, build fan engagement, and demonstrate tangible value to current and potential sponsors.
James Dobbs, Managing Director of Story10’s parent company SNTV, said: “Renewing our partnership with the UAE Pro League enables us to expand the success of the last two seasons. We look forward to continuing our work together to drive awareness and growth of the UAE Pro League brand, whilst delivering high-quality sporting highlights and news to audiences worldwide.”
Launched by SNTV in 2021, Story10 helps the world’s leading brands, federations and sports organisations place themselves and their messaging at the heart of the sports news agenda. SNTV is a joint venture between The Associated Press and IMG.