Advanced Television

XL8 Integrates AI sync and translate APIs into OOONA’s platform

September 10, 2024

XL8, a deep-tech startup specialising in AI-powered machine translation technology, has announced the integration of its advanced sync and translate API’s into OOONA’s media localisation management and production system.

Integrating XL8’s API’s and AI machine translation into OOONA’s platform allows media customers to automate and refine their localisation workflows. This new toolset will reduce the amount of manual work required to manage repetitive translation tasks and refine the quality of translation efforts.

“After a couple of years of our LSP clients asking for a more streamlined way to use our tools with OOONA, we’ve finally delivered,” said Josh Pine, Chief Revenue Officer (CRO) at XL8. “We’ve completed the integration, creating a seamless experience for OOONA customers to use our advanced sync and translate capabilities directly within the platform. This eliminates the extra steps to export and import content into the platform, so media organisations can work faster and more accurately when preparing content for audiences in different regions.”

XL8’s APIs integrate seamlessly with various software platforms, making adding synchronisation and translation capabilities to an existing system and localisation workflow easier. The Sync API processes a media file by using advanced techniques to ‘watch’ and ‘listen’ to the content. It creates initial subtitles, aligns them with the audio track, and identifies and separates different speakers in the audio track. This preparation ensures the file is ready for translation, allowing the Translate API to accurately interpret factors like formality, gender, and age relationships between speakers, which is especially important for translating into languages with nuanced cultural contexts. These APIs are tailored to manage the unique requirements of media content, offering contextually appropriate translation, supporting over 70 languages and backed by advanced AI translation engines.

“The integration of XL8’s Sync and Translate APIs provides our customers with a new resource that helps them simplify and automate the usage of media specific AI tools in the localization process,” comments Wayne Garb, OOONA co-founder and CEO. “This partnership brings together our strengths in translation management with XL8’s AI-powered machine translation technology and provides our clients with new ways to maintain consistency, improve productivity, and accelerate the localisation process without leaving the OOONA workspace.”

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