ZEASN now Whale TV
September 10, 2024
Whale TV has announced its new brand identity as part of the company’s initiative to establish itself as a consumer-facing brand. With over 41 million monthly active users of its TV operating system, Whale TV enables consumers around the globe to discover and watch entertainment. Since the company’s inception in 2011, Whale TV was previously marketed solely to TV brands and factories. The independent TV OS said it has now has set sail to drive awareness and preference among TV brands and consumers and popularise its smart and simple TV operating system.
“We aim to provide better TV for everyone and strongly believe that smart TVs should provide viewers with a smarter, more personalised and intuitive viewing experience. By crafting a more seamless, intuitive, and consumer-centric experience, our TV operating system makes finding, discovering and enjoying TV infinitely better,” said Jason He, CEO of Whale TV.
Concurrently, Whale TV is folding its owned and operating free TV streaming services rlaxx TV and Whale Live into a new service named Whale TV+. Whale TV+ will be fully integrated in the next iteration of Whale TV with the launch of Whale OS 10, over time Whale TV+ will also be available across various other TV streaming platforms. The deeper integration into the OS makes it easier for consumers to find free entertainment and helps content providers drive meaningful engagement for their entertainment slate. Whale TV+ will enable viewers to stream thousands of hours of free TV, both live and on demand.
“The market for licensable TV operating systems is heating up quickly and Whale TV is probably one of the best-kept secrets in the industry. To position us well for the future, I believe that next to building scale we need to build a brand that is recognised and preferred by TV brands, content providers, advertisers and consumers. Instead of making incremental changes, we made the bold decision to start with a blank canvas. As a result, the core of the Whale TV brand narrative is so simple that it will travel faster,” said Mike Duin, VP Marketing & Communications at Whale TV.
Whale TV has also announced the next generation of its popular independent TV OS: Whale OS 10. The new content-first UX design has fewer menu levels and helps consumers explore entertainment in a more personalised way through AI-powered recommendations. Whale OS 10 enables consumers to seamlessly navigate to their favourite TV shows, whether it is streamed, broadcasted or playing on a connected device. Whale OS 10 is expected to start shipping in the first half of 2025.
New in Whale OS 10 will be the OS-level integration of Whale TV’s owned and operated free TV streaming service Whale TV+. On Whale TV+ consumers can find an abundance of free entertainment across various genres, both live and on demand. On the live section, hundreds of live TV channels will be available, across categories such as news, sports, TV series, movies and music.
Whale TV’s AI-powered recommendations and voice search aims to help consumers navigate to their favourite pastimes quicker. Whale TV’s voice assistant is powered by ChatGPT and supports large language models, and generates better recommendations and enables users to interact with their TV in a more conversational way compared to others.
“We play a pivotal role in enabling consumers to navigate the streaming world seamlessly, but also empower content partners and advertisers to reach engaged viewers,” commented He. “Licensing a TV operating system is simply the only way forward for most TV brands. We bring 13 years of experience to the table and are able to deliver a TV OS that is ready for global deployment and is tried and tested by millions of households.”