Baby Shark signs IFE deal with Anuvu
September 11, 2024
The Pinkfong Company, the entertainment company behind the cultural icon Baby Shark, has entered into an content partnership for inflight entertainment with Anuvu, a provider of entertainment solutions for mobility markets.
This partnership will bring The Pinkfong Company’s programming to Anuvu’s aviation and maritime clients, enhancing the travel experience for young passengers. Starting in November, passengers will have access to 46 compilations of songs and stories featuring Pinkfong and Baby Shark, totaling 8.5 hours of content per language, as well as two feature films: Pinkfong Sing-Along Movie 1: Space Adventure and Pinkfong Sing-Along Movie 2: Wonderstar Concert.
“Our mission is to make Pinkfong’s high-quality content accessible to kids and families anytime, anywhere – including during their travels,” said Gemma Joo, Chief Business Officer of The Pinkfong Company. “This collaboration with Anuvu allows us to expand our reach beyond traditional platforms and create more opportunities for audiences to enjoy our joyful content while on the move.”
“Pinkfong’s programming has delighted young audiences around the world,” added Estibaliz Asiain, EVP Media & Content at Anuvu. “Their captivating and educational content perfectly aligns with our goal to provide high-quality inflight entertainment options for children that parents can trust. We are excited to bring Pinkfong’s beloved characters and stories to our airlines’ youngest travelers.”