Accedo rolls out monetisation offering
September 12, 2024
Accedo, the video solutions provider, has launched a Managed Services Monetisation offering designed to help its customers grow and diversify their revenue streams. The offering consists of a series of predefined packages each of which focuses on optimizing a key aspect of an OTT services commercial strategy such as business model, pricing and content promotion.
The first package – to be launched at IBC – leverages Looper Insight’s analytics software and will support video services to optimise app and content placement across the CTV ecosystem. It addresses the business-critical and expensive challenge of getting full value for marketing spend on app and content promotion.
Comprising both Accedo and partner software, as well as Accedo and partner services, the Monetisation offering consists of a series of predefined packages designed to support video providers with optimising key aspects of their commercial strategy such as business model and pricing. Partner software being leveraged includes award-winning end-to-end SaaS analytics and insights software from Looper Insights, which enables a data-driven approach to content and app placement.
Further packages will be launched covering different aspects of monetizing a video service in the coming months. It is expected that Accedo will work with specialist partners in addition to Looper Insights as these further Managed Services Monetisation packages are designed.
Luke Gaydon, Head of Offering Management, Accedo, commented: “The OTT landscape has changed significantly over the last eighteen months and video providers are now placing increased focus on diversifying monetization opportunities and maximizing ROI. We have designed the Managed Services Monetisation offering to draw on its extensive experience, as well as that of partners, to address this business-critical challenge.”