Aryel launches new GenAI solution
September 12, 2024
Aryel, the Italian AdTech scale-up specialising in augmented reality, today announced the launch of Sonar, its new Generative AI (GenAI)-powered solution to help media planners optimise budgets and generate highly personalised advertisements.
With the help of Generative AI, Sonar creates media investment strategies based on the campaign’s strategic goals provided through prompts. The tool identifies and selects the most effective channels for ad distribution, offering a list of publishers that target audience segments most likely to respond emotionally to the ads and engage with them. Sonar also pinpoints channels that reach audiences matching the advertiser’s desired demographic and psychographic profiles, enhancing the visibility and effectiveness of ad campaigns and significantly boosting their overall impact.
Key Features of Sonar include:
-
Proprietary Data and AI Insights: Sonar uses AI Insights to collect and analyse detailed emotional and behavioural data, fully GDPR-compliant, allowing for highly targeted and personalised campaigns.
-
GenAI-Powered Media Planning: Sonar employs Generative AI to develop strategic media plans that optimise ad spending, ensuring that budgets are invested wisely and maximise return on investment.
-
Archetypal Advertising: Utilising an advanced AI model, Sonar segments audiences based on emotional, psychographic, and demographic archetypes, enabling the creation of immersive, engaging campaigns with a strong emotional impact.
Sonar integrates with Aryel’s AI Insights platform, a proprietary, GDPR-compliant technology that collects and analyses data on users’ emotional reactions, demographic and behavioural information, and facial features in an aggregated and anonymous way. The company is unique in the market for offering in-banner augmented reality formats for display advertising, known as Creatives, that are compatible with programmatic distribution.
“We’re excited to launch Sonar, a solution that elevates our advertising offerings to a new level of sophistication, and further solidifies Aryel’s position as a global leader in immersive advertising,” said Mattia Salvi, CEO and Co-Founder of Aryel. “Display advertising now accounts for almost half of the total digital ad spend across Europe, and by providing deeper audience insights and more precise targeting, Sonar equips brands with a powerful tool to maximise the impact of immersive campaigns.”