Dutch Ice Hockey League enters deal with Spring Media, Pixellot
September 12, 2024
Pixellot, a provider of AI-automated video and data solutions for sports, has signed a partnership with Spring Media to broadcast the Eredivisie, the highest level of ice hockey in the Netherlands. This multi-year agreement will see Spring Media livestreaming the ompetition on its OTT platform powered by Staylive.
Under the deal, Spring Media has acquired the rights to produce and distribute all games from the Dutch ice hockey league over the next five seasons using Pixellot’s AI-automated production technology. In addition, all league clubs will have access to the Pixellot system for their own purposes, enabling them to stream matches involving youth and other level teams, thus broadening their content offering and engagement with fans.
“The Eredivisie has been eagerly awaiting a broadcast partner that can take us to that next level in showcasing all the hard work and talent of our elite players, coaches and teams,” said Theo van Gerwen, CEO of the IJshockey Federation. “Pixellot and Spring Media represent that ideal combination of innovative technology and an engaging fan-focused streaming platform that will finally give our supporters the wall-to-wall live coverage they crave.”
Spring Media is an international full-service sports agency specialising in rights management, production, streaming solutions, and growth marketing.
“We are excited to be partnering with Pixellot on this long-term growth endeavor, showcasing a league that we deem undervalued and with great potential,” said Maxime Devillaz, Head of Marketing & Communications Spring Media. “We pride ourselves in being production agnostic, always working with the most fitting solution on the market for our clients’ needs, and we’re confident that this partnership with Pixellot will be a key component to the growth of Dutch ice hockey.”
“This is a landmark deal that combines the power of Pixellot’s best-in-class automated production solution with the reach and expertise of Spring Media to boost the visibility of the Eredivisie Ice Hockey League and to acquire new fans,” added Alon Werber, CEO of Pixellot. “We’re thrilled to partner with such forward-thinking organizations to deliver a unique viewing experience to devoted ice hockey fans across the Netherlands and beyond.”