Following an inquiry opened by BBB National Programs’ National Advertising Division as part of its routine monitoring programme, Google has voluntarily unlisted a video demonstrating the capabilities of Google Gemini, its large language model artificial intelligence (AI) offering introduced in December 2023.

The National Advertising Division’s (NAD) routine monitoring programme includes a focus on, among other things, advertising for rapidly developing technologies ensuring that consumers – both end-users and sophisticated developers – receive truthful and accurate information.

NAD’s inquiry focused on whether the Google Gemini video, which appeared on YouTube and the Gemini landing page, accurately depicts the performance of Gemini in responding to user voice and video prompts, as well as the timing or pace of Gemini’s responses.

In response to the inquiry, Google voluntarily agreed to unlist the standalone video such that it will no longer appear in search results and to not post the video to other channels. Therefore, the claims that were the subject of NAD’s inquiry were effectively permanently discontinued. The video will remain viewable in conjunction with the blog post that explains how the demonstration in the video was created. NAD did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Google stated that it is “pleased to accept NAD’s resolution of this matter”.