Teads, Whale TV expand partnership
September 12, 2024
Teads and Whale TV have announced the expansion of their partnership in Europe to collaborate on the monetisation of Connected TV (CTV) Native Display Inventory on Whale TV models. Whale TV partnered with 400+ TV brands to date, and its Whale TV OS currently powers 41.1 million monthly active TVs. Teads and Whale TV expand their current partnership from video advertising to home screen display advertising to enhance advertiser reach with its smart TV OS.
Now available to brands and agencies in The Netherlands and CEE regions, Teads’ new direct-to-glass offering enhances its mission to deliver content across all screens. Brands are increasingly adopting omnichannel approaches, utilising brand-safe solutions to engage audiences across digital and streaming platforms.
“We see it as our mission as a leading independent TV operating system to make TV better for everyone, from consumers to content owners and advertisers. Expanding our partnership with Teads is a logical next step and will help making our inventory more universally available to brands and agencies,” said Mike Duin, VP Marketing & Communications at Whale TV.
“Our partnership with Whale TV enhances our global CTV footprint, offering a premium omnichannel solution that simplifies digital and TV buying. We’re excited to expand our CTV native inventory with Whale TV, driving incremental reach and extending creative storytelling from digital to CTV,” added Geert Hoogeveen, Country Manager The Netherlands at Teads. ”This partnership comes as CTV usage surges globally, with Teads recently expanding its CTV offering in Europe, LatAm, UK and the US.