Axonista, Vizbee join forces
September 13, 2024
Axonista, a specialist in interactive video technology, and Vizbee, a player in cross device streaming experiences, are excited to announce a strategic partnership to help streaming publishers unlock new revenue through synced CTV + mobile activations.
By combining Axonista’s interactive video expertise with Vizbee’s casting and sync technology, publishers can now offer seamless viewing and interactivity across mobile devices and connected TVs, driving engagement and monetisation, powered by privacy compliant 1st party targeting data.
This partnership allows viewers to enjoy interactive content on mobile while watching synced playback across a multitude of video platforms, creating new opportunities for shoppable ads and frictionless commerce. This offering allows publishers to take optimal advantage of the winning mix of ease of interaction on mobile combined with the more immersive viewing experience of the big screen.
Speaking from the IBC conference in Amsterdam, Claire McHugh, CEO of Axonista, said: “We’re thrilled to partner with Vizbee to bring publishers a game-changing solution that enhances the viewer experience while unlocking new revenue streams. Serving an audience that is fragmented across an ever expanding array of screens is a challenge for streamers, the combination of Axonista’s interactive capabilities and Vizbee’s data-driven platform enables publishers to solidify the viewer relationship right in the palm of their hand, so that all opportunities for viewer connection are realized.”
Darren Feher, CEO of Vizbee, added: “Our partnership with Axonista offers media businesses seamless cross-platform viewer engagement tailor-made for the best watch and shop experience, free from QR codes, and with the strongest sensitivity to user data privacy. Together it’s as simple as watch on TV and tap on a phone.”