Upwave partners with The Trade Desk
September 13, 2024
Upwave has announced the launch of its partnership with The Trade Desk, bringing advertisers brand campaign highlights, actionable recommendations to optimise campaigns in-flight, and on-demand, AI-generated reporting at the click of a button.
Users can measure their brand campaign with Upwave on The Trade Desk, available now in the Measurement Marketplace on The Trade Desk platform.
Chris Kelly, Upwave CEO, commented: “This marks a pivotal moment for Upwave and our mission to revolutionize brand measurement. By integrating our advanced brand measurement solutions with The Trade Desk’s powerful platform, we’re setting a new standard for how advertisers can understand and optimize their Brand Outcomes. Together, we’re empowering advertisers to maximize the effectiveness of their brand investment like never before.”