ITV launches ITV Kerching
September 16, 2024
ITV has launched its new consumer-facing affiliate marketing brand, ITV Kerching – a browser extension which aims to simplify the process of finding discount codes across hundreds of online retailers.
Available from the ITVX website and mobile app, ITV Kerching uses tech company Kindred’s technology to search for discount codes from retailers to help consumers search for the best price available for their online purchases.
Following activation, when a user lands on a retailer’s website, coupons are searched for, applied and redeemed with minimum effort.
ITV research found that 79 per cent of ITVX viewers already use discount codes and one-third said their usage has increased in the last year. Among those that don’t use discount codes, 48 per cent say they don’t know where to look, a problem that ITV Kerching solves by doing the hard work for you.
The launch of ITV Kerching is being supported by marketing promotion across ITV’s linear channels, ITVX, social media and email marketing.
In addition to the launch, ITV is also investing up to £8.5 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in Kindred, the company powering ITV Kerching.
Kelly Williams, ITV MD, Commercial, said: “ITV has a long history of championing personal finance and consumer affairs through our programming and the launch of ITV Kerching is brilliant news for our viewers. We know that consumers are making more of an effort to save money wherever they can, and this is a really smart bit of tech which scours the internet for eligible discounts and codes and presents them to customers on the sites where they shop.”
Mike Gadd, Founder & COO Kindred, added: “We are thrilled to embark on this visionary and strategic journey with ITV. This partnership signifies a revolutionary advancement in the way consumers engage with both shopping and entertainment. Together, we will create an unparalleled, immersive experience that sets a new standard for digital interaction.”