Advanced Television

Sandbox launches PlayKids+ on LG Smart TVs

September 16, 2024

Sandbox Group, the London-based group operating a network of learning businesses,  is launching a new app, PlayKids+, on LG Smart TVs worldwide that will go live in a new dedicated learning hub on the platform.

The PlayKids+ mobile app features a collection of learning videos, original animations, nursery rhymes and lullabies and games for kids with a fun user interface that grows with the kids and adapts to their age. It is available in four different languages (English, Spanish, Portuguese and French) and has been downloaded over 20 million times worldwide.

The new LG Smart TV app will offer PlayKids+’s education videos, music and original productions in one safe place, running on LG’s webOS 5.0 or higher, including LG’s OLED TVs. AThe PlayKids+ app will offer kids educational content in a customisable interface featuring an array of popular characters.

Amongst traditional learning videos like Alphablocks and Numberblocks, children will find art and craft shows such as Super Hands, science videos like YOUniverse and LilDoc, as well as themed videos teaching kids about animals, how to act positively with friends and family, how to look after the environment, and more.

Shan Eisenberg, Chief Commercial Officer at Sandbox Group, commented: “We’re really excited about launching on LG Smart TVs as our aim is to reach as many children as possible with fun and safe learning opportunities. We are glad to be able to offer millions of families the trusted app experience through our latest partnership with one of the biggest platforms in the US and to join its new learning hub that’s dedicated to offering children educational and nurturing entertainment.”

Matthew Durgin at LG added: “Offering quality learning opportunities and guilt-free screen time for families has been an important mission for us and we are glad to partner with Sandbox Group on the creation of a new educational platform to offer just this. We are excited to present our users with a new learning hub where they can find original videos and music that helps nurture children and believe that the new PlayKids+ will be the perfect app for families looking for fun, engaging learning entertainment.”

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