OKAST selects Publica by IAS to power AVoD/FAST
September 17, 2024
OKAST, the European SaaS provider of white-label live streaming, VoD and FAST channel platforms, has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science(IAS), as a strategic partner for its global advertising initiatives.
This partnership allows OKAST to enhance their advertisers’ targeting capabilities, enrich their streaming content viewing experience in FAST and AVoD distributions with a traditional TV-like viewing experience. It will also maximise mobile and CTV advertising revenue for CTV publishers through the implementation of a programmatic unified auction for premium ad slots within their streamed ad breaks.
Publica’s Advanced Ad Pod Decisioning allows advertisers to secure prime placement and maintain competitive separation by category. The Unified Auction enables a controlled bidding process to maximise ad revenue for each slot, while the ‘Live Logs’ feature provides real-time transparency and optimisation of ad auctions, enhancing yield and data strategies. This approach helps OKAST maintain demand through supply path optimisation (SPO).
Those key features are the foundation building block for OKAST’s new European Consortium ASAP4EU, which aims to offer a pan European solution for advanced TV related ad formats like shoppable and interactive ads.
“Joining forces with OKAST marks an exciting milestone as we continue to expand our advanced TV partnerships with leading streamers in Europe. Our CTV Ad Server has been specifically built for CTV streaming content publishers, and with our Advanced Ad Pod Decisioning technology we look forward to delivering enhanced viewing experiences and maximising revenue for CTV publishers in Europe and driving success with OKAST, the consortium and its partners,” said Cameron Miille, CRO, Publica by IAS.
“We are thrilled about this new strategic partnership and the advantages it brings by integrating Publica by IAS into our business stack. This is just the first step toward an ambitious solution under the ASAP4EU consortium, aimed at increasing revenue for publishers across FAST and AVoD distributions in Europe and beyond,” added Cédric Monnier, CEO, Co-founder OKAST.