Recurly rebrands; new AI solutions
September 18, 2024
Recurly has announced its own brand evolution, enhancing its platform to further its mission of empowering brands to stay ahead of evolving subscriber expectations. Leveraging years of experience processing billions in subscriptions transactions and interactions, and harnessing the power of AI, the company has revealed Recurly Compass. This suite of AI-driven tools will deliver personalised, proactive insights, empowering subscription teams to swiftly identify and act on new growth opportunities.
As consumers increasingly prefer subscriptions, established brands like Alaska Airlines are launching membership programmes to cultivate lifelong customer relationships. At the same time, subscription-first companies like Scentbird, and FabFitFun rely on clear insights to uncover new opportunities and tackle the complexities of scaling.
“Consumer brands are navigating the challenges of expanding their subscription programmes while keeping pace with shifts in subscriber expectations,” said Joe Rohrlich, CEO at Recurly. “Our commitment is to make every brand a subscription expert with a platform that helps subscription leaders build, scale, and stay ahead of consumer expectations. We are the partner they need to get ahead of what’s next – helping customers chart the course, push the pace and go the distance to grow and retain subscribers.”
With conversational assistant capabilities, and a focus on personalisation, predictability, and accelerated business insights, Recurly Compass bridges the gap between technology and the evolving needs of subscribers.
“Over the years, Recurly has always been a reliable partner, not only offering a comprehensive platform but consistently providing valuable insights explained by their team,” said Andrei Rebrov, CTO and co-founder at Scentbird. “Now by combining that same data with the power of AI, they’re offering something invaluable – especially at a time when personalisation, experience, and growth are at the forefront of our industry. And Recurly Compass will allow us to make educated decisions faster.”
The company’s brand evolution now features a vibrant identity that it says aligns with ist subscriber-centric approach. Global expansion that includes new offices in London and Medellin, Colombia – with Austin, Texas soon to follow – underscores this milestone. Recurly adds its headquarters in Broomfield, Colorado will continue to grow.