Research: 1 in 4 teens yearn for a time before social media
September 19, 2024
Nine in ten (90 per cent) Brits say Y2K popular culture has come back into fashion, with almost a quarter (22 percent) of current teens believing it would have been a simpler time to be young, before social media was so prevalent.
And the research revealed the best things about the decade, with Harry Potter on the silver screen (16 per cent), Big Brother (12 per cent), iPods (31 per cent), flip-phones (24 per cent) and Pokémon (18 per cent), all making the list.
In fact, one in four (23 per cent) of all ages polled by Magners, would love to transport back to the 2000s if they could.
“This research shows how much the nation loves the 2000s,” says Iain Telford, Brand Lead at Magners Irish Cider, who commissioned the research. “Twenty years ago, Magners brought cider over ice to the world and was a staple of good times and unforgettable moments. Today we’re celebrating the nostalgia of the 2000s that still resonates with so many. As younger Brits are embracing everything from bandanas and crimped hair to pop-punk and waistcoats, here’s to reliving the spirit of the 2000s and making new memories with the cider that made them even better the first-time round.”
Half (50 per cent) of the older Brits surveyed believe that youngsters are trying to emulate the style of the decade with graphic t-shirts (20 per cent), Ugg boots (20 per cent), skinny jeans (19 per cent), cropped tops and t-shirts (16 per cent) and large hoop earrings (15 per cent) all being showcased on the current high street.
A significant 88 per cent of all ages surveyed believe that noughties TV shows are helping to bring the decade back into fashion with Gossip Girl (26 per cent), Gavin and Stacey (25 per cent), Doctor Who (23 per cent) and The Office (19 per cent – pictured) among the most popular. Gilmore Girls (19 per cent), Big Brother (18 per cent), Breaking Bad (18 per cent) and How I Met Your Mother (18 per cent) are also considered class 2000s entertainment.
Pop-punk (11 per cent) is seen as a noughties comeback with artists like Avril Lavigne (23 per cent), Green Day (17 per cent) and Linkin Park (11 per cent) now being channelled into artists such as Machine Gun Kelly. Beyonce (27 per cent) and Rihanna (26 per cent) are seen as the biggest icons of the noughties, along with Miley Cyrus (26 per cent) and Britney Spears (25 per cent). Eminem (23 per cent), Paris Hilton (23 per cent), Jennifer Aniston (21 per cent) and David Beckham (20 per cent) are also viewed as icons.
Coolest things about the 2000s according to Brits:
- YouTube – 31 %
- iPods – 31%
- Flip-phones – 24%
- Graphic t-shirts – 20%
- Ugg boots – 20%
- Skinny jeans – 19%
- Pokémon – 18%
- Playing snake on your mobile – 17%
- Harry Potter on the silver screen – 16%
- MSN Messenger – 16%
- Cargo pants – 16%
- Low rise jeans – 16%
- Tamagotchis – 16%
- Cropped tops – 16%
- Large hoop earrings – 15%
- Butterfly clips – 15%
- Baggy trousers – 14%
- Belly button piercings – 14%
- Lord Of The Rings – 13%
- Bridget Jones’s Diary – 13%
- Bandanas – 13%
- Big Brother – 12%
- Shimmer eyeshadow – 12%
- Double denim – 12%
- Pop-punk – 11%
- GHD hair straighteners – 11%
- Timberland boots – 11%
- Popstars airing on TV – 11%
- Lip liner – 10%
- Waistcoats – 10%
- Beyonce – 10%
- Belly chains – 10%
- Destiny’s Child – 9%
- Coldplay – 9%
- The Office – 9%