Sportian boost for ONE Championship anti-piracy fight
September 19, 2024
By Colin Mann
Sportian, the sports division of Globant, is partnering with martial arts organisation ONE Championship to protect its content against piracy.
Using Globant Sportian’s Content Protection services, an evolution of the services originally developed by La Liga, illegal broadcasts can be detected in real-time and tracked across streaming sites, apps, VoD platforms, search engines, social media, and IPTV, enabling rapid blocking and that will help ONE protect the value of its global broadcast agreements.
As Asia’s largest global sports property, ONE broadcasts weekly events to an audience spanning more than 190 countries. The popularity of its events, which feature mixed martial arts, Muay Thai, kickboxing, and submission grappling, has caused a spike in content piracy that threatens the future growth of the organisation.
Globant Sportian offers what it says is the largest anti-piracy network for sports and entertainment, using advanced detection, analysis, and visualisation tools to establish the source of piracy and stop its spread.
James Marsh, Vice President of Global Media Rights for ONE Championship, said: “Piracy is a serious issue that requires speed and precision to counteract any illegal streams and protect both our intellectual property and our broadcast partners. Globant Sportian has shown its commitment to innovating in this space for many years, and we look forward to working with them to ensure our programming is secure moving forward.”
Pablo Lo Giudice, Business Lead for Content Protection at Sportian, added: “ONE Championship is one of the most exciting growth stories in sport, which makes it a key target for piracy rings that are focused on diverting fans’ money out of the industry. We are excited to establish a new partnership in Asia that will reduce the impact that piracy is able to have on fan experiences, broadcast agreements, and local jobs.”