StudioCanal launches Kids & Family brand
September 19, 2024
StudioCanal has unveiled its new StudioCanal Kids & Family brand. The European studio says the new brand “demonstrates its ambition to strengthen its strategy around IP dedicated to kids and families and to clarify its expertise and experience in brand management”.
StudioCanal Kids & Family is a rebrand of The Copyrights Group which became a StudioCanal company in 2016, following StudioCanal’s acquisition of The Copyrights Group and Paddington IP.
StudioCanal Kids & Family will continue to drive full-service IP development with strategic worldwide brand development, licensing, experiential and retail expertise under the leadership of Francoise Guyonnet, CEO StudioCanal Kids & Family. Guyonnet was named CEO of The Copyrights Group in 2023.
Guyonnet commented: “Our new company brand ,StudioCanal Kids & Family, underlines StudioCanal’s commitment to building global brands around IP that truly resonates with kids and their families. The extensive experience and expertise of our entire team means we are able to frame innovative concepts to maximise all aspects of an IP’s potential. Being part of Canal+ Group is also a great opportunity to identify and develop new IPs globally, alongside StudioCanal’s catalogue of more than 9,000 titles. And of course, we are thrilled with the continuing development of our beloved Paddington’s journey throughout the world and look forward to growing a line-up of exceptional IPs which we will announce very soon.”
With StudioCanal’s highly anticipated release of Paddington in Peru forthcoming (in UK cinemas this November) StudioCanal Kids & Family is launching a series of new licensed products that will allow fans around the world to bring a piece of Paddington’s adventure home. The collaborations – to be announced – will launch across multiple territories spanning various categories including toys, apparel – with global high-street brands – publishing – with four new movie tie-in books by HarperCollins Children’s Books – stationery, arts & crafts and more. An exclusive Paddington in Peru themed-product line will also be available at the flagship store online and in Paddington Station which will see a new pop-up installed in October of this year.
2025 will see the launch of a large-scale play experience inspired by the StudioCanal produced TV series The Adventures of Paddington in Hong Kong’s largest retailtainment landmark 11 skies alongside the launch of Paddington: The Musical, an upcoming stage musical developed by StudioCanal, Sonia Friedman Productions and Eliza Lumley Productions on behalf of Universal Music UK, with Tom Fletcher of McFly attached to write the music and lyrics.
StudioCanal Kids & Family will also exclusively announce at Brand Licensing Europe 2024 its partnership with Player2 and Feenix Studio to develop and launch the first Paddington game on Roblox globally. It will be available to players worldwide, in five different languages, before the end of year.
In addition to Paddington, StudioCanal Kids & Family is focusing on identifying and building out other new and existing Kids & Family brands with global potential. In 2023, StudioCanal, Mercis & Superprod Animation announced a new animated series of the renowned children’s classic Miffy. The series is in development with Canal+ and will launch on the channel in 2025.