DAZN partners with Bitpanda
September 20, 2024
DAZN, the sports streaming platform sports, and Bitpanda, the European crypto broker, have announced a multi-market partnership. This collaboration spans five European markets: Germany, Austria, Switzerland, Italy and France and aims to engage DAZN’s audience through high-visibility advertising and sponsorships across premium DAZN rights.
The partnership will see DAZN and Bitpanda work together across top sports properties, including prominent European football competitions such as the UEFA Champions League, Bundesliga, Serie A and Ligue 1. This initiative will be supported by innovative advertising formats, such as Presenter Spots, Halftime Presenting, and Sponsored Replays.
In addition to football, Bitpanda will become the official presenter of live NFL broadcasts on DAZN in Germany, Austria, Switzerland, Italy and France, solidifying its presence in American football across Europe.
The collaboration aims to deliver engaging fan experiences through joint campaigns, exclusive events, and special promotions, amplifying the reach of both brands. DAZN’s live coverage includes not just European football but also top US sports like the NFL, NBA, MLB handball, darts, golf, and combat sports such as UFC, PFL, and major boxing matches.
Haruka Gruber, Senior Vice President of Media at DAZN DACH, said: ‘This multi-market partnership is a testament to the unique strength that DAZN, as the ultimate global sports destination, offers brands which want to have a presence within high-reach live sports. We are pleased to have gained a new partner in Bitpanda, which, like DAZN, has a large network within sports business.’
Maik Brodowski, Commercial Director, Europe at Bitpanda, added: ‘We have already brought high-calibre brands on board this year with FC Bayern München, AC Milan, the NFL and others. With DAZN, we now have the sports platfrom with the widest reach at our side to further increase our brand awareness. Our goal is clear: to have an unmissable presence in all of our core markets. With DAZN, we have the perfect partner to achieve this goal’.