France: Pluto TV, M6+ streaming partnership
September 24, 2024
M6+ and Pluto TV have announced the signing of a commercial and editorial partnership that will expand their free streaming and digital businesses in France.
The partnership aims to mutually enrich the streaming platforms M6+, Groupe M6’s AVoD platform used by 26 million unique users, and Pluto TV, Paramount’s FAST service.
In all ecosystems, M6+ users will find 12 Pluto TV content channels, with nearly 3,000 hours of content from the platform’s iconic franchises such as Just Tattoo Of Us, Alerte à Malibu, Yu-Gi-Oh!, Blue Bloods, Olive et Tom and MTV Classics as well as channels dedicated to movies, series, and animations. Pluto TV users will benefit from brands from the French audiovisual landscape, with sic M6 content channels , representing 2,000 hours of content, including titles such as Zone Interdite, Turbo, Les reines du shopping and Les Marseillais.
In addition, as part of the deal, M6 will become Pluto TV’s advertising partner, allowing M6 Publicité to sell the entire Pluto TV inventory in France as part of its portfolio and Pluto TV content accessible on M6+. Paramount Advertising in France will also sell the Pluto TV inventory in the market alongside the M6 advertising team.
“The free ad-supported streaming industry is thriving internationally. As a leader in this space, we understand the value of partnering with key local entities, especially in competitive markets like France. Building on our successful collaborations across multiple markets, we are now expanding our FAST business with M6,” said Olivier Jollet, Executive Vice President and International General Manager at Pluto TV. “M6 stands out as an ideal partner, offering a powerful platform, beloved content, a large consumer base, and strong expertise in ad sales. By combining their strong presence in France with our FAST capabilities, we aim to create a dynamic and innovative model for the industry and consumers in France, as well as a blueprint for other markets.”
“As a pioneer in digital television in France, Groupe M6 is accelerating its transformation with the ambitious M6+ plan, in response to the growing digital consumption of our content. Launched successfully in May 2024 with a catalog from the Group’s iconic brands, our AVoD platform is also a prime destination for top global audiovisual franchises. We’re thrilled about our ambitious partnership with Pluto TV, which allows us to offer even more must-see content to our users. With the significant growth of free ad-supported television, we see this partnership as a chance to align with a key player and hope it will strengthen over time. Commercially, this partnership boosts M6 Publicité’s position in the French market, providing advertisers with even more attractive and complementary solutionsm,” added Henri de Fontaines – Member of Groupe M6 Executive Board in charge of strategy, streaming and distribution.