WBD taps Google Cloud’s AI to enhance captions
September 24, 2024
Warner Bros Discovery (WBD) and Google Cloud has announced the deployment of a new, AI-powered captioning solution (referred to internally as ‘caption AI’) in the US that utilises Google Cloud’s Vertex AI platform. Initially being applied to unscripted programming, this captioning solution’s innovative technology is transforming the way WBD can create and deliver captions, reducing production time and costs, while enhancing the quality of its captioning for domestic viewers.
To maintain high levels of accuracy, WBD’s captioning solution incorporates a workflow that utilises Google Cloud’s Vertex AI platform to optimise captioning, coupled with human-oversight for quality assurance. This data-driven approach enables WBD to continuously refine and train the caption AI workflow, further reducing errors and delivering consistently precise captions.
“Providing viewers with high-quality captions is incredibly important to Warner Bros Discovery,” said Avi Saxena, CTO, Direct to Consumer, WBD. “Working with Google Cloud to utilise Vertex AI within Warner Bros Discovery’s caption AI workflow has not only helped to accelerate our captioning process, but also has improved our efficiency and speed, while reducing costs.”
“AI has the potential to transform a variety of processes across the media and entertainment industry that deliver real business impact,” added Thomas Kurian, CEO, Google Cloud.“With its captioning solution, Warner Bros Discovery is seeing an incredible example of how AI agents can save organisations time and money.”