Hallmark, Accedo expand partnership
September 25, 2024
Hallmark has extended its partnership with Accedo to elevate the features of its newly rebranded streaming service, Hallmark+, which launched on September 10th.
Hallmark+ integrates ad-free viewing with exclusive retail and product benefits, offering fans a Hallmark lifestyle experience. As part of the launch, Hallmark engaged Accedo to deliver on its vision and incorporate multiple new features into the Hallmark+ service.
Together, Hallmark+ and Accedo have created a robust, user-centric streaming service and membership programme that aligns with Hallmark’s mission of fostering caring and connected lives.
“The support we received from the Accedo team during this intense period was unwavering. Utilising Accedo One platform to further grow and expand our offering has accelerated our progress tremendously, allowing us to bring Hallmark+ to market fast and greatly optimise our internal resources,” said Lusha Bodie, SVP Technology, Hallmark Media.
“We are highly impressed with the Hallmark team, its ambitious vision, and the new direction of Hallmark+. We believe this will greatly benefit its loyal customers. It is especially encouraging to see Hallmark leveraging several new key features of Accedo One in its re-launch,” added Fredrik Andersson, SVP, Accedo SaaS Products.
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