Project 10 Productions signs first look deal with by coastal
September 30, 2024
Schitt’s Creek Executive Producer, Andrew Barnsley, has announced his company Project 10 Productions has partnered with by coastal, the Sylvia Beirnes-run production and marketing agency based in Toronto, for a for a first look development deal. Both companies will work together to develop scripted, unscripted and reality television projects leveraging by coastal talent. The first co-production will be the Madison Tevlin podcast, 21 Questions, expected later this year.
21 Questions is a spinoff of Madison’s award-nominated TV series Who Do You Think I Am? produced by Sylvia Beirnes and Jeni Besworth. On the podcast, Madison and her guests will take turns asking each other questions to peel back the layers of themselves not typically seen in an interview. The final question (Question 21) is a nod to the duplicated 21st chromosome which is present in people with Down syndrome. Fairmont Hotels & Resorts will be the official hotel partner of 21 Questions with episodes being filmed at select Fairmont locations. Confirmed guests include Nelly Furtado, Woody Harrelson and Emma Roberts, with more to be announced soon.
“At Project 10, we are always looking for partners with unique points of view. That is why we are so excited to work with Sylvia at by coastal whose emphasis on creating content that provokes genuine emotion really spoke to us,” said Andrew Barnsley, Chief Executive Officer, Project 10. “We know in 21 Questions, Madison will bring her distinct charm and vulnerability to every conversation, and as we develop projects together, audiences can expect more fresh, engaging and insightful content,” added Brandon Davis, Chief Operating Officer.
“I am thrilled to partner with the remarkable team at Project 10 to champion narratives that ignite joy and inspire positive change,” said Sylvia Beirnes, Founder, by coastal. “This collaboration perfectly embodies our mutual passion for storytelling that both entertains and uplifts. I am confident that together we will harness the transformative power of entertainment to create meaningful experiences that unite and elevate. Project 10 has an outstanding track record in doing just that and I can’t wait to see what we accomplish together.”
“Making this podcast is a dream come true,” said Madison Tevlin. I’ve always wanted to have a talk show that can be listened to all over the world so that no matter where someone lives, they can start to think differently about people they have made judgments about, and be inspired to pursue their dreams too. From day one the team at by coastal has helped me find my voice and supported me even when other people didn’t get it. And now Project 10 believes in supporting voices and dreams like mine and I couldn’t be any happier. “