Cox, Spectrum Reach and others add $20bn to Operative AOS platform
October 2, 2024
Operative has announced an expansion of its AOS advertising management solution with several high-profile media companies now live on the platform, and new capabilities to help drive increased yield for multi-channel media companies. AOS is an intelligent media platform that helps companies unify and activate their data, optimise sales and transform operations. It has helped media companies improve the sell-through and value of inventory across all platforms in a way that no other solution in the market can enable. AOS is now the only enterprise advertising management software built with cloud technology and GenAI.
Operative’s Order Management Platform, AOS, has experienced significant growth in the last few months. Several major media company clients – including Cox Media, Effectv, the ad sales division of Comcast, and Spectrum Reach, the ad sales business of Charter Communications, – have recently gone live on the platform. Several new blue-chip customers are scheduled to go live on AOS over the next few quarters. AOS is fast approaching the processing of $20 billion in annual advertising revenue and is ramping to support 6,000 users globally.
AOS connects, unifies, and helps activate cross-platform data, enabling media companies to move from data chaos to data intelligence. Clients using the platform are realising increased inventory yield, streamlined workflows, and stronger campaign outcomes for their advertising clients.
“Media companies looking for dramatic improvements in yield across channels get the best ROI from Operative AOS, which is infinitely scalable and flexible for their unique business needs,” said Michael Grossi, Chief Executive Officer at Operative. Built to manage the vast amounts of data siloed in different channels and systems in a unified central system, AOS delivers measurable improvements in sales, operations and business performance. “The number of media companies going live with AOS illustrates how important it is in this market to have a future-proof solution to drive today’s business and tomorrow’s growth.”
The AOS user experience has recently been reimagined with a new streamlined interface that is more intuitive and efficient than ever before. Media companies also benefit from many new capabilities that bring flexibility, automation and insight to sales and operations teams. Operative is also incorporating Adeline – the new, two-time award winning GenAI tool built for media workflows – to enable automated dataflows and automated proposal building.