ITV Studios hires A+E Networks’ Buchanan
October 2, 2024
ITV Studios has appointed Katie Buchanan as EVP Americas, Global Partnerships. She joins from A+E Networks, having also held a variety of Programming Strategy and Acquisitions roles at NBCUniversal and Viacom, she will report to EVP Global Sales & Commercial Strategy, Tom Clark in London.
Buchanan will be responsible for driving revenue growth and maximising the potential of ITV Studios’ finished content and formats across the US, Canadian and Latin American markets. She will lead the Los Angeles-based team of 11 supported by Rob Kaplan, who has expanded his existing US sales remit to include Latin America, Craig Bohland, VP Sales Canada and Laura Rhodarmer, Head of Brand Partnerships for USA, Canada and Latin America. Buchanan and the team will also work closely with Jemma Harvey, SVP Scripted Global Content and Co-Productions based in London.
New to the team also are Maria Ines Rodriguez, who joins as VP Sales US and Latin America, having recently held the position of VP SVoD Acquisitions at TelevisaUnivision (ViX) and prior to this SVP Content & Sales at Disney, and Eisha Fremerman, Senior Sales Manager US and Latin America who joins from QVC where she was a Streaming Programming Consultant and prior to that an Acquisitions Manager at Britbox.
Buchanan said: “I’m excited to be joining this amazing company and incredible team of people. ITV Studios produces and represents some of the best content in the business, and I’m thrilled at the opportunity to help drive additional revenue opportunities for their premium and diverse content”
Clark added: “I’m really delighted to welcome Katie to ITV Studios. We were looking for a strategic leader and a natural relationship builder with a deep understanding of our buyers, as well as someone who would challenge the status quo and I think we have found that in Katie. With the expansion of Rob’s role to cover US & Latin America, the additions of Maria and Eisha and the great work that Craig is continuing to do in Canada and Laura on formats, the team is perfectly positioned to take our business with our valued partners across the Americas region to the next level.”