Advanced Television

Experian audiences now on FreeWheel

October 3, 2024

Experian has announced that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns.

With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate targeted and personalised campaigns across linear, digital, and advanced TV.

With this integration, FreeWheel customers gain access to Experian’s syndicated audiences powered by Experian Marketing Data. Experian offers 2,400 ready-to-use audiences across 15 data verticals, including demographic, lifestyle and interests, retail purchases, and auto.

“With the expansion of our collaboration with FreeWheel, we’re enabling digital and television advertisers to access Experian Audiences with unprecedented ease. This integration equips brands with ready-to-use audiences, allowing them to build highly personalised campaigns that precisely reach the right consumers. This helps drive measurable impact and improves the effectiveness of brands’ advertising strategies,” commented Ali Mack, VP of adtech at Experian.

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