Crunchyroll, Bango sign bundling deal
October 15, 2024
Crunchyroll has entered into an agreement with Bango to further grow its international subscriber base through bundling partnerships with telcos and other third parties.
Crunchyroll offers a dedicated anime streaming library with over 25,000 hours of content. With new titles arriving every season, it remains the go-to destination for anime fans everywhere, and currently boasts around 14 million subscribers. Through its partnership with Bango, Crunchyroll opens up the bundling of its subscription offer with mobile and broadband plans, as well as other consumer services such as bank accounts and retail clubs.
Bango takes care of all technical aspects of resellers creating and managing subscription bundles. It can also manage targeting offers such as trials and discounts that could include Crunchyroll in future.
Telcos and other resellers will now be able to offer Crunchyroll in bundles, providing consumers with more cost-effective deals, and less administrative hassle.
Anil Malhotra, CMO at Bango, commented: “Crunchyroll is the number one choice for anime fans across the globe, and bundling through third parties will continue to drive its rapid growth. Indirect subscriptions have become increasingly essential for the SVoD market, and we look forward to helping Crunchyroll capitalise on this emerging trend. As consumers look for more flexibility, and to access more services in one place, Super Bundling represents a clear strategic step forward for brands like Crunchyroll to reach new audiences and further grow their subscriber base.”