Advanced Television

VideoAmp launches next-gen platform

October 17, 2024

VideoAmp, the media measurement company, has announced the launch of the next generation of the VideoAmp Platform, encompassing a full suite of APIs and enhanced dashboard experiences for seamless reporting and insights. The company’s cross-platform planning, audience measurement, outcome measurement and optimisation solutions can now integrate directly into agencies’, brands’, and publishers’ systems, providing them with an end-to-end, adaptable solution to reach target audiences and drive better business outcomes at scale.

VideoAmp says the he launch marks a fundamental shift for the company as it transforms its tech stack to better help its clients — including Paramount, Warner Bros Discovery (WBD) and Yahoo! — navigate a cross-platform and audience-first world.

Supercharged by VideoAmp’s data and tech engine VALID, Powered by VideoAmp offers flexibility for clients to access currency-grade data and precise cross-platform measurement in their own systems and workflows through direct API integrations, and create impactful solutions unique to their business.

“Our next generation platform is a toolbox for your media business – a catalyst for our clients to customise and accelerate how they leverage our solutions,” said Tony Fagan, President of Technology and Strategy at VideoAmp. “We are providing clients with the same dashboards, while affording them the building blocks to do it in a way that is most seamless and valuable to their particular use cases, resources and workflows. We are committed to meeting our customers where they are, empowering them to build unique, innovative workflows that drive better outcomes, and ultimately, drive their businesses forward.”

VideoAmp is currently powering WBD’s proprietary, first-party data advertising platform, Olli, allowing for seamless campaign planning, activation and measurement for Data Driven Video campaigns across WBD’s entire portfolio of premium content and brands. WBD has seen 166 per cent growth in Data Driven Video cross-platform campaigns guaranteed on VideoAmp currency, providing advertisers with incremental deduplicated reach across linear, streaming, and digital.

VideoAmp is also integrated within Paramount’s advanced targeting platform Vantage, powering audience creation, stewardship, pacing and post-campaign measurement for deals guaranteed on VideoAmp currency.

“Interoperability in measurement and currency is Paramount’s calling card, and VideoAmp’s technology enables us to serve our partners seamlessly in today’s rapidly evolving media landscape,” said Travis Scoles, EVP, Advanced Advertising, Paramount. “By leveraging VideoAmp’s big data solution across all of our advertising systems and workflows, our clients are able to take advantage of new products in the market without altering the discussion around how we buy and sell.”

In addition to networks, other publishers and DSPs are leveraging the suite of APIs to power their programmatic solutions. For instance, Yahoo DSP was the first DSP to integrate VideoAmp’s measurement and audience capabilities into their tech stack through Yahoo ConnectID, their future-proof identity solution. With this integration, Yahoo DSP advertisers can more effectively reach their audiences with robust segments, understand CTV campaign performance in real-time via high-quality viewership data, and deploy optimisations based on audience exposures and frequency, even when 3P cookies are not available.

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