Amagi partners with Allrites
October 22, 2024
Amagi, a player in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership with Allrites, a premium content marketplace and distributor, to enhance the reach and monetisation of Allrites’ global programming. This partnership will see Allrites utilising Amagi NOW, Amagi’s all-in-one cloud media platform that simplifies content operations through automated workflows, media asset management, and streamlined distribution and monetisation capabilities.
With Allrites’ extensive library of premium entertainment spanning a wide range of genres and interests, the partnership is set to open new doors for Asian content to thrive on international FAST (free ad-supported streaming TV) platforms. Through the Amagi CONNECT network, which collaborates with platforms across the globe, Allrites will be able to distribute curated single-IP channels, ensuring that global viewers experience the richness of Asian culture and entertainment seamlessly.
“We are excited to partner with Allrites to power the distribution and monetisation of their premium global content through Amagi NOW,” said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. “Our strong technology solutions and global platform partnerships via Amagi CONNECT enable Allrites to reach a broader global audience, bringing unique and diverse content to the forefront of the streaming revolution.”
Allrites’ curated channels, built by a team with vast experience in programming premium entertainment channels, will be distributed globally using Amagi’s cloud-based infrastructure. This will allow Allrites to launch channels rapidly, scale their operations, and maximize revenue opportunities through targeted ads and monetisation models. The collaboration highlights how technology and content expertise can elevate entertainment experiences for viewers worldwide.
Speaking on behalf of Allrites, Riaz Mehta, CEO of Allrites, expressed his enthusiasm for the collaboration: “We are excited to partner with Amagi to bring our premium channels to a global audience. This collaboration reflects our commitment to innovation and quality and underscores our vision of transforming how content is delivered and experienced across platforms. Creating engaging, globally resonant channel brands allows platforms to stand out in an increasingly competitive market. Together with Amagi, we’re shaping the future of content distribution and empowering media platforms to captivate audiences worldwide.”