Rakuten TV announces Enterprise Services initiative
October 22, 2024
Rakuten TV, the European streaming platform, has announced its new business line, Rakuten TV Enterprise Services, at MIPCOM. The announcement was made by Rakuten TV’s CEO and President Cédric Dufour during the Global Streamers Talks in a conversation with industry expert Evan Shapiro and Maxime Carboni, Chief Business Officer at Euronews, one of the first partners joining Enterprise Services.
Backed by Rakuten TV´s 15 years of in-house technology, content and monetisation expertise, Rakuten TV Enterprise Services offer a cost-effective solution designed for content owners and distributors to launch and monetise their FAST channels and video centric Apps.
Already managing over 100 localised owned and operated FAST channels across Europe in the top FAST services such as Samsung TV Plus, LG Channels, VIDAA, Xiaomi TV+ (with more to follow soon), Rakuten TV provides expertise in curating and distributing content that resonates with audiences. Leveraging this foundation, Enterprise Services offer a cloud-based solution for an easy launch of FAST channels: standardised deal terms for swift contract of Enterprise Services sign-off, seamless onboarding and advanced media asset management and scheduling tools with expert guidance. Platform deliveries are fully managed, ensuring content is live and monetised immediately.
Rakuten TV will leverage its technical expertise in building OTT Apps featuring multiple monetisation models including FAST, AVoD and TVoD for all major operating systems running on Consumer Electronics devices to help content owners who are looking to expand their reach on the consumer electronics devices that are in use by customers every day.
Rakuten TV Enterprise Services leverages its sister company, Rakuten Advertising, to provide its monetisation solution.
Rakuten TV will also double down on its efforts to power TVoD stores for major telco partners with more than 8,000 titles including premium new releases from the Hollywood majors and all European studios including independent ones.
“Rakuten TV Enterprise Services marks a significant step forward for our company, as well as for content creators and platforms aiming to grow their audiences and boost their revenue in an increasingly competitive market,” said Cédric Dufour, CEO and President of Rakuten TV. “Rakuten TV Enterprise Services is built on the same proven technology and advertising infrastructure that drives our own success, and we’re excited to share these capabilities with our partners.”
“We have always pioneered the streaming trends because we have the internal agility to pivot our business according to the market and viewers evolution,” added Dufour. “This is why now we have identified in Rakuten TV Enterprise Services the solution that will allow our partners to generate a sustainable growth together with us.”