Starz expands global reach with Interra Systems
October 22, 2024
Interra Systems, a provider of end-to-end quality assurance solutions to the digital media industry, has announced that long-time customer Starz — the media and entertainment company that produces and distributes streaming content across subscription television platforms worldwide — is using the latest version of the company’s BATON Captions solution to simplify caption generation and quality control (QC). Starz wanted to streamline its English-to-Spanish captioning process, and the newest version of BATON Captions has been able to meet this need — enhancing caption quality while helping the company detect and correct shift and drift errors more efficiently.
“Interra Systems’ BATON Captions has been instrumental in streamlining our captioning workflow,” said Dan Stowell, Director of Programming Operations at Starz. “BATON Caption’s speech-to-text feature significantly reduces the time and effort required for creating accurate captions, which helps us meet the growing demand for multilanguage content.”
BATON Captions utilises ML and automatic speech recognition (ASR) technology, allowing Starz to address caption-related requirements such as generation, post-production editing, and localisation for different geographies for the global distribution of media. The automated solution includes a user-friendly web-based player and advanced reporting, with feedback on caption quality and more.
“For the past two years, we’ve proudly collaborated with Starz, delivering an innovative captioning solution that supports their global content strategy,” said Ashish Basu, Executive Vice President of Global Sales and Business Development at Interra Systems. “Our BATON Captions solution, powered by machine learning and ASR technology, ensures high-quality captions and seamless audio compliance for Starz.”