IP Austria part of RTL AdAlliance in 2025
October 28, 2024
From July 2025 onwards, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group.
IP Österreich will merge its full portfolio with RTL AdAlliance. In addition, advertising clients will gain access to the advertising inventory of many European media brands and the premium content of the international sales house. By mid 2025, IP Österreich will operate under the unified RTL brand image.
IP Österreich boasts a cross-media portfolio. The marketing mandate includes linear and digital TV environments, Addressable TV/Connected TV, Digital-Out-Of-Home, influencer marketing, and a digital portfolio, including all digital products from RTL Deutschland. In addition to R9 and krone.tv, OE24.TV, Canal+, and the sports channels Sky Sport Austria and Sport1, IP Österreich exclusively markets RTL Deutschland’s TV channels RTL, Vox, Super RTL, Nitro, NTV, RTL Up, RTL Zwei, and the streaming service RTL+.
All IP Österreich employees will be integrated into RTL AdAlliance. The management team with authorised signatories Elisabeth Frank (Multi-Channel Sales Director), Claudia Ostermann-Schabata (Marketing and Business Development Director), and Marion Hammerl (Director Finance and HR) will continue their work alongside the management. This also involves an expansion of the management: Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, will become Co-Managing Director of IP Österreich (operating as RTL AdAlliance from July 2025 onwards) alongside Walter Zinggl starting from January 1st 2025.
Recently, IP Österreich announced the takeover of the sales marketing for the two Warner Bros Discovery channels TLC and DMAX at the turn of the year 2024/2025.
Zinggl commented: “We are looking forward to a more intensive cooperation with a highly professional team. Going forward, we will think and act even more as a unified company. We are approaching this proactively and have an international partner at our side through RTL AdAlliance, which will provide additional momentum. At the same time, I thank the Krone Media Aktiv team for an exciting and successful time.”
Stéphane Coruble, CEO of RTL AdAlliance, commented: “We’re thrilled to welcome IP Österreich’s team and expertise within RTL AdAlliance! True transformation happens through industry-wide collaboration and shared effort. Together, we’re stronger, and with teamwork and unity, we can achieve amazing things.”
Vesper (pictured) added: “IP Österreich has great development potential. Together, we now want to take the next step into the future and further expand the digital business field. In 2025, we will launch a digital initiative that will enable full access to RTL AdAlliance’s international total video portfolio, including Addressable TV and additional reach. I look forward to working even more closely with Walter Zinggl, a true leadership personality, and his team at IP Österreich.”
IP Österreich was founded in 1995 as a joint venture between RTL and Krone Media Aktiv, with each holding a 50 percent share.