Advanced Television

ESPN rolls out account linking with ESPN BET

November 1, 2024

PENN Entertainment and ESPN have announced that account linking between ESPN BET and ESPN is now available for US customers. By linking accounts, fans will have the ability to seamlessly track upcoming, live and settled bets within the ESPN app and website.

With this enhancement, ESPN BET says it will soon bring fans more personalised bets and timely promotions based on their favourite sports, teams, players and fantasy rosters.

“Bringing this new feature to market is an important step as we work to create a fully interconnected media and betting ecosystem between ESPN and ESPN BET,” said Aaron LaBerge, Chief Technology Officer at PENN Entertainment. “Account linking allows us to better serve and engage our users by unlocking key personalisation and promotional capabilities.This feature is just the beginning of deeper integrations that will further differentiate the ESPN BET experience.”

Said Mike Morrison, Vice President, ESPN BET and ESPN Fantasy, added: “Linking ESPN and ESPN BET accounts is part of the seamless, integrated betting experience we envisioned from the start. No other company in the betting space can offer the level of personalisation or interconnected experience that ESPN BET provides.”

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