Şaşmaz Oflaz leads WBD streaming and linear in Turkey
November 4, 2024
Warner Bros Discovery (WBD) has announced the appointment of Deniz Şaşmaz Oflaz as Vice President of Local Original Productions, Local Channels and Streaming Operations Lead for Turkey. In her expanded role, she will oversee both the streaming and linear TV businesses in the region.
Şaşmaz Oflaz, who has served as CEO of WBD’s streaming platform BluTV since January 2023, will continue to lead BluTV while taking on new responsibilities, including managing the company’s linear channels, such as TLC and DMAX, in Turkey.
In her new role, Şaşmaz Oflaz will retain leading the development and production of local content. As part of overseeing channel management for TLC and DMAX, Şaşmaz Oflaz will also supervise the local programming and scheduling teams for these popular brands. The responsibly for networks was previously held by Grigory Lavrov, Vice President of Marketing, Local Brands & Franchise Management Central & Eastern Europe (CEE) and the Middle East, North Africa, and Turkey (MENAT). Lavrov, who has led these channels since 2020, will maintain the leadership of the trade marketing teams across CEE and MENAT and take on new responsibilities outside of Turkey.
Before taking on the role as CEO BluTV, Şaşmaz Oflaz held several key roles within the company, including Content and Commercial Director, Content Director, and Content Acquisition Consultant, starting from 2016.