CTS debuts next-gen Cloud TV platform
November 5, 2024
Comcast Technology Solutions (CTS) has debuted its next-generation Cloud TV platform for broadcasters and video service providers. CTS’ Cloud TV enables companies to deliver a complete multi-platform TV experience, both broadcast and OTT, delivered from the cloud via a managed 24×7 service.
CTS’ Cloud TV provides a flexible and scalable framework to unify live linear TV, FAST Channel, SVoD, AVoD and TVoD into blended experiences for viewers. CTS’ Cloud TV provides centralised ingest, transcoding, and processing of live and on-demand video; metadata management; content protection and rights enforcement; advanced VideoAI applications; content recommendations; server-side and contextual advertising; commerce and subscription management; content delivery and OTT distribution; advanced analytics and insights; and a managed user experience for playout across connected devices and apps.
“It’s a dynamic and challenging time across the linear and OTT video landscape, and CTS’ Cloud TV was designed to help our customers meet this moment,” said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions. “With Cloud TV, our customers gain access to a next-gen premium platform that lets them manage and monetise their content seamlessly across global streaming, broadcast and advertising audiences—reliably, securely, and at scale. We’ve also incorporated the best partner technologies, and launched a new managed UX service, so they can benefit from the latest cutting-edge innovations. Cloud TV unites the best of our SaaS services and cloud-based linear playout technology to deliver the kind of fully featured, modular, and flexible TV solution that only CTS can offer.”
“Today’s premium video providers must have the ability to efficiently mix their distribution and monetisation implementations across subscription packages and bundles, FAST, and VoD to reach viewers wherever they are,” said Maria Rua Aguete, Senior Research Director, Media and Entertainment and Technology Fellow at Omdia. “Doing so requires ultra-flexible and reliable back-end systems, like CTS’ Cloud TV, to execute and adapt quickly at scale, and seize their part of a massive financial opportunity. The online video market of $367 billion, coupled with the traditional TV market of $345 billion, represents the bulk of a nearly one trillion-dollar media and entertainment market in 2024. Our research shows that pay-TV is here to stay, and ad-based online video is where we expect to see the most growth, so those able to efficiently offer both are in the best position to succeed long-term.”