Utiq launches in Austria with A1
November 7, 2024
Utiq, the European AdTech company, has officially entered the Austrian market in collaboration with telco A1. The partnership brings Utiq’s people-first Authentic Consent Service to A1’s user base, facilitating more relevant digital marketing experiences between brands, publishers and people. The Service enhances data privacy, giving consumers control and choice over their consent, whilst offering advertisers the ability to target deterministically and accurately at scale.
Marc Bresseel, CEO of Utiq, commented: “This is another significant step for Utiq in partnering with A1 Telekom to bring privacy-focused responsible marketing solutions to Austria, aligning with our vision of empowering users while delivering value to brands and publishers through more relevant, ad-funded experiences.”
Marco Harfmann, A1 Director of Marketing Communications, added: “Through the cooperation with Utiq, we are bringing an exciting and above all practical and secure successor technology to 3rd party cookies to the market. In combination with our large customer base, this opens up exciting solution approaches for the digital advertising industry.”
Utiq, which is backed by Deutsche Telekom, Orange, Telefónica and Vodafone Group, arrives in Austria with a mission to help foster a trusted and responsible ad-funded open internet. The partnership connects A1 with Utiq’s publishers and brand partners via a real-time, end-to-end secure consent signal match – its first-party data identifier – to create Authentic Audiences that have unambiguously and freely provided consent for marketing purposes.