Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of SVoD programming to identify global content trends and changes over time. Tapping Gracenote Global Video Data, a comprehensive database of TV show and movie information, the data visualisation graphically illustrates the current makeup of Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content catalogues to provide visibility into the programming that’s keeping viewers engaged today.

The Gracenote Data Hub complements Nielsen’s The Gauge and The Media Distributor Gauge, which measure time spent by audiences on individual streaming platforms and aggregated at the media company level. With the Gracenote Data Hub, the industry can better understand the content catalogs of global SVoD providers enabling churn reduction and time spent growth.

Gracenote examines SVoD catalogues across 23 countries for insights on movie, TV and sports programming content volume, genre, mood, exclusivity and country of origin. Equipped with Data Hub intelligence, media ecosystem players from video services to content owners to advertisers can develop data-informed strategies relating to content distribution, licensing and media buying.

“Gracenote data has long been trusted by the global video ecosystem to power advanced content discovery and engaging entertainment experiences,” said Trent Wheeler, Chief Product Officer at Gracenote. “Through new resources tapping our data, we’re enabling clear visibility into catalog volume and composition as well as content makeup and characteristics to help inform business decisions that drive success.“

In addition to the Data Hub, Gracenote has published its 2024 State of Play report, which contextualises the Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content data, examines notable programming trends and offers new insights to help guide business decisions. This marks the third installment of the report.

High-level findings from the report include:

• Based on Gracenote data, there are more than 550,000 TV show episodes, movies and sports-related programmes available across the five tracked SVoD platforms

• TV programming at the episodic level accounts for 89 per cent of the overall content available on these platforms

• Total number of unique movie, sports and programme-level TV titles (excluding individual episodes) in this analysis is just over 84,000

• Among the five providers analysed, 93 per cent of the programmes distributed are exclusive to just one service

• More than 70 per cent of the content available on these platforms has been released since 2010

Platform-specific takeaways from the report include:

• Prime Video distributes more than 72 per cent of the movies and 57 per cent of the TV shows offered by the five global SVoD services.

• Apple TV+ includes three times more Animated genre and Children’s genre programming in its catalogue than the other tracked providers.

• Disney+ leads for exclusive content with more than 78 per cent of titles exclusive to its platform.

• Netflix’s catalogue has the greatest percentage of global content, as 68 per cent of its offerings were produced outside of the US.

• Paramount+ features the greatest percentage of Comedy genre content (22.4 per cent) of any of the leading SVoD services.

Categories: Articles, Content, Markets, Premium, Research, VOD

Tags: Disney, Gracenote, netflix, paramount, Prime Video