Advanced Television

Bitcentral appoints Bradford to Board of Directors

November 18, 2024

Bitcentral, a provider of media solutions for broadcast and digital video, has announced the appointment of Bill Bradford – a seasoned industry leader with nearly three decades of experienc – to its Board of Director.

Bradford’s career includes leadership roles with America Online, Yahoo!, Fox and Beachbody. Bradford led digital innovation at Fox Broadcasting Company, where he was instrumental in evolving the traditional broadcast model to a multi-platform service encompassing streaming, digital engagement, and innovative monetisation strategies. His tenure included overseeing Fox.com as Senior Vice President of Digital Media, the Fox Now streaming service, and interactive features like online voting for popular shows such as American Idol and The X Factor. Bradford was also Chief Product Officer of the founding joint venture team that ultimately became the streaming platform Hulu.

After Fox, Bradford went on to serve as Chief Digital Officer for Beachbody where he spearheaded the company’s shift from a DVD sales model to the highly successful multi-platform subscription service, Beachbody on Demand. His strategic vision transformed the media landscape at Beachbody, creating a core engagement platform that continues to serve millions of customers today.

“I am honoured to join Bitcentral’s Board at such a transformative period for the company,” said Bradford. “I look forward to bringing my passion for technology and extensive experience in digital transformation to support Bitcentral’s vision of leading the future of media storytelling.”

Sam Kamel, CEO of Bitcentral, expressed his enthusiasm, added: “We are thrilled to welcome Bill Bradford. His extensive background and proven track record as a change agent will empower Bitcentral as we continue to innovate and serve our clients. His leadership, integrity and can-do spirit will be integral to our growth and customer-focused strategies.”

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